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Bold Bows Modern Gingham Playful Patterns Chic Cutouts
After braving a blustery winter and plenty of spring rainstorms, nothing compares to the dopamine rush of finally stepping into the warm sunshine while wearing a brand new bikini. Whether you live somewhere warm, are planning a vacation, or are looking forward to the first pool day of the summer, now is a great time to start swimsuit shopping. This season, there’s lots of options for staying on-trend: Textured fabric and unexpected cutouts add an exciting element to otherwise standard structures, while shimmery finishes extend this winter’s silvery chrome wave. Plus, brands like Good American are getting even more innovative with new fabrics aiming to maximize comfort. Ahead, browse nine of our favorite 2024 swimwear trends to shop this spring and summer, complete with product picks.
Pastel Prints
Expect to see splashes of candy-colored florals and soft pastels when heading to the beach in 2024. To keep it interesting, this soft color palette is juxtaposing bold, modern cuts this year: From ruffled tops to string bikinis, there’s lots of versatility to this light and playful trend.
Product Picks
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Reformation
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For Love and Lemons
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Andrea Iyamah
Understated Textures
We’re well-acquainted with terry cloth two-pieces, but brands are bumping it up a notch this year. Consider Anthropologie’s take on the texture with a sweet floral pattern, or Mango’s trend-forward asymmetrical approach. When it comes to Instagram-ready swimwear, it’s really the details that matter.
Product Picks
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Good American
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By Anthropologie
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Mango
Subtle Shine
Winter trend cycles were full of endless chrome and “space siren” ensembles, so it’s only natural that we bring metallics into the warmer months—albeit in a more colorful, shimmery format. We especially love sleek, satiny finishes and glitter-brushed fabric.
Product Picks
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Beach Riot
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& Other Stories
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Isa Boulder
Trending Tanks
There’s no need to leave the under-appreciated tankini in the early aughts. We’re updating the silhouette by leaning into the silhouette's sporty side, complete with classic stripes and mesh paneling. On the other hand, sweet ruffled details even help to transition this piece from poolside to dinner reservations.
Product Picks
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Athleta
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Frankies Bikinis
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Fabletics
Metal Details
Gold hardware feels impossibly luxurious, and we’re observing this accessories trend entering swimwear in fresh ways. Take, for example, the ruched detailing and metal element on these bikini bottoms from Calzedonia, or the funky belt detail on Riot Swim’s designs. Don’t be afraid to mix-and-match metals, either.
Product Picks
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Matte Collection
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Calzedonia
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Riot Swim
Bold Bows
Raise your hand if your wardrobe was filled to the brim with bows last season. (Yep, us too.) We’re already reviving these sweet appliqués for summertime adventures—but for this season, we’re trying out renditions with over-the-top proportions and dreamy illustrations.
Product Picks
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Jessie Zhao New York
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Beach Riot
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Kate Spade
Modern Gingham
We’ve already spotted sweet gingham in streetwear styles from brands like Kimchi Blue, Ganni, and Dôen. When shopping for new swimwear, you’ll also find this classic print paired with sweet ruffles and lettuce-edged designs
Product Picks
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Frankies Bikinis
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J. Crew
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J. Crew
Playful Patterns
When it comes to beach cover-ups, brands certainly aren’t shying away from bold prints, colors, and florals. Try pairing two of the season’s top trends by layering a colorful version of this breezy vacation essential—something fun like periwinkle—over a muted, textured bikini.
Product Picks
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CeliaB
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Eloquii
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SummerSalt
Chic Cutouts
Structured swimwear with elevated cutouts is already a key seasonal staple. This time around, we’re seeing an uptick in ballet-inspired wraps and sharp design lines. It’s slightly more elevated than your average one-piece, yet it still feels delightfully modern.
Product Picks
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Riot Swim
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Seea Mundaka
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Left on Friday